The influence of cultural factors on consumer buying behaviour and an application in turkey. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. She is a key member of a team exploring how technology can be used to enhance the student learning experience. Family is a social group and it can be considered the cornerstone of consumers so. There is an increase in positive attitude towards the western trends. They are extremely trying to research the consumer buying process to find out. The influence of cultural factors on consumer buying. The impact of promotional tools on consumer buying. He also found that the quality and price of product also influence consumer.
The study of consumer behaviour emphasizes the why and how questions involved in decision making and buying behaviour. Consumer buying behaviour has become an integral part of strategic market planning. Dynamic pricing is commonly defined as the buying and selling of goods. Different types of packaging styles plays a vital role in the life of product.
Consumer behavior is the key to a successful marketing campaign. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Consumer buying behaviour focuses on how individuals make decisions to spend their. Customer behavior analysis,in different situations in different resources on hand how all variables are link with each other. Buying behaviour differs greatly depending on the purchased item, therefore, the types of decision behaviour need to be known and studied. The study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers. The process that a consumer takes in his decision making is quite interesting to most of the large companies.
Celebrity endorsement and consumer buying behaviour in todays dynamic and competitive environment, customers are continuously exposed to a variety of brands, offering a large number of products and services that are advertised through different marketing strategies kumar, 2010 to influence the consumer behaviour that leads to the final. Authors should include a data accessibility statement, including a link to the repository they have used, in order that this statement can be published alongside their paper. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. By peter roesler contributing writer, may 29, 2015, 5. Effects of consumer buying behaviour durable sellers. Sunderaraj department of commerce, ayya nadar janaki ammal college, india abstract in todays business world, marketing processes are based on the. Cultural factors and buying behaviour solomon 2011 sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. According to a research impact of promotional activities on consumer buying behavior. Examines existing models of buyer behaviour and evaluates their relevance to financial services in the light of the specific characteristics of the sector and its products. Pdf consumer buying behavior towards cosmetic products.
The current urban middle and upper class indian consumer buying behavior to a large extent has the western influence especially amongst females. The increase of technologies in the business world marketers job changes from billboard and print advertisement to more on emarketing mediums. Factors influencing consumer behavior and prospective. Consumer buyer behaviour is considered to be an inseparable part of marketing and kotler and keller 2011 state that consumer buying behaviour is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants. The buying decision process and types of buying decision. Consumer behavior towards decision making and loyalty to. The central theme of the study was that firms have various choices regarding the branding strategy such as independent, corporate, and mixed branding strategies and these strategies influence the product market as well as consumer motivation. List of books and articles about consumer behavior online. Impact of effective advertising on consumer buying behavior.
In the eye of marketers, a consumer is known as a man with a problem bell, 1968 p 433. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. If the address matches an existing account you will receive an email with instructions to retrieve your username. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Factors influencing consumer buying behaviour global journals. According to consumer behavior study, the factors that affect decisions for purchase, usage and disposal of goods and services can be classified into four main groups. Consumer behaviour journals the journal of consumer research publishes empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology. A study on factors influencing on buying behaviour of customers. According to traditional theory of consumer attitude, when consumers purchase their favorite products their behavior is shaped by. Consumer perception and buying decisionsthe pasta study. Consumer behaviour deals with the study of buying behaviour of consumers. An attitude is definite as acquired behavioral temperament in persons. The research attempts to study the consumer buying behavior of cosmetic products in an indian settings, specifically with reference to kolhapur.
The journal of marketing and consumer behaviour in emerging markets jmcbem is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. Variables which plays an important role in consumers buying pattern. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Introduction consumer buying behaviour is the sum total of a consumers attitudes, preferences, intentions, and decisions regarding the consumers behaviour in the market place when purchasing a. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. Information about the openaccess article the role of social media advertising in consumer buying behavior in doaj. May 01, 2020 consumer behaviour journals the journal of consumer research publishes empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology.
Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Feb 01, 2019 kumar 2011 conducted a study on the impact of advertising on consumer buying behaviour with special reference to nestle limited in india. She is a key member of a team exploring how technology can be. According to solomon et al, 2006, consumer behaviour is the study of the process involved when individuals. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Additionally, it classifies the factors in different categories. Journal of consumer behaviour wiley online library. Reviews empirical work relating to both personal and corporate buying behaviour and suggests the imp framework as a basis for future conceptual work because of its emphasis. Journal of consumer behaviour encourages authors to share the data and other artefacts supporting the results in the paper by archiving it in an appropriate public repository.
The study was aimed to understand the branding strategy practiced by marketers, and its impact on buying behavior of the consumers. Pdf factors affecting consumer buying behavior researchgate. Therefore a consumer purchase is the response to that problem. No commodities can move from a production point to a consumption point without putting the marketing machinery at work.
The three main factors influencing the consumer behaviour are the psychological, the personal and the social. Understanding consumer behaviour is crucial for the development of effective marketing strategies. Abstract globally, the term, marketing is not a new phenomenon. Jul 04, 20 consumer buyer behaviour is considered to be an inseparable part of marketing and kotler and keller 2011 state that consumer buying behaviour is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants. The indian consumer has become much more openminded and experimental in his perspective. Swarnabakshi all marketing decisions are based on assumptions and knowledge of consumer behaviour, hawkins and mothersbaugh, 2007. The dark and bright side of online consumer behaviour. The purpose of this paper is to investigate the various factors that has impact on buying decision of consumers. A study on factors influencing consumer buying behavior in. Journal of marketing and consumer behaviour in emerging markets. Research journal 2015 institute of science, poona college of computer. Pdf effects of consumer buying behaviour durable sellers. Introduction consumer buying behaviour is the sum total of a consumer s attitudes, preferences, intentions, and decisions regarding the consumer s behaviour in the market place when purchasing a.
Factors affecting consumers buying decision in the selection. Internal or psychological factors the buying behaviour of consumers is influenced by a number of internal or psychological factors. International journal of innovation and scientific research. The impact of promotional tools on consumer buying behavior. Consumer behaviour articles management study guide. Pdf consumer buying behaviour refers to the buying behaviour of the. Consumer buying behavior is an attitude of a patron to acquire anything product, service, idea at a spot. The role of social media advertising in consumer buying. An analytical study of consumer buying behavior towards. Apr 02, 2015 the study of consumer behavior is very essential in the field of marketing as it helps firms to construct smarter marketing strategies by getting an insight about what affects the decision making of consumers. The aim of this study is to determine the impact of the most used tools of sales promotion in retail sector such as.
Consumer buyer behaviour definition research methodology. An international academic journal with a foundation in the social sciences, the jcb has a diverse and multidisciplinary outlook which seeks to showcase innovative. He found that advertising and sales promotion together with the image of the company influence the consumer buying decision. International research journal of management sociology. Journal of business and retail management research jbrmr, vol. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. Let us understand the effect of psychological factors on consumer behaviour. Pdf manufacturers of consumer durables do tend to sell their consumer products with an eye toward long. Journal of marketing and consumer behaviour in emerging. The objective of this research paper is to study consumer buying behaviour towards cosmetic products.
How social media influences consumer buying decisions. Impact of branding strategy on consumer buying behavior by. Kumar 2011 conducted a study on the impact of advertising on consumer buying behaviour with special reference to nestle limited in india. May 17, 2011 the purpose of this paper is to study consumers perception regarding calabrian local products and the role of magna gr. There is abundant attention paid on the 4 ps of marketing product, price, place and promotion. A study of cosmetic industry that customer behavior study is based on the consumer buying behavior. For the purpose of safety, handling, storage, mode of attraction, etc.
This research is conducted in pune city and a survey method was used to collect the data from 200 respondents. The researcher has strived to infer the factors and reason behind the change in buying behavior of consumers with respect to two wheelers in india. The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it. Factors influencing consumer behavior of smartphone users. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires.
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